2022 E-mail Excellence Awards: Submissions Are Now Open | Cult Tech

2022 Email Excellence Awards: Submissions Are Now Open | Cult Tech

Piece of email is on the forefront of engagement for entrepreneurs due to its effectiveness, in step with Litmus Piece of email Standing Report 2021. And because of that, everyone knows electronic message entrepreneurs spend quite a few hours attempting to get it correct, every time.

Successfully now it’s possible you’ll brag about all that arduous work and get rewarded for it.

It’s time for the annual Litmus Piece of email Excellence Awards, the place we’re in a position to acknowledge YOU and your employees in your unbelievable efforts.

And easily as electronic message continues to differ, so have our submission lessons for this yr’s awards.

So go ahead and start gathering all the details of your most awarded advertising and marketing marketing campaign of 2022!

2022 Piece of email Excellence Award Courses

Remaining yr we delivered seven awards to some terribly gifted electronic message entrepreneurs. As requested by the e-mail geek group, we’ve made plenty of class updates this yr that everyone knows it’s possible you’ll admire.

Had an distinctive electronic message advertising and marketing marketing campaign in 2022 that deserves recognition? Study regarding the lessons beneath, write your entry, and bear win!

Most Fashionable Personalization (B2B)

B2B (enterprise to enterprise) audiences rely on their factors to be understood and addressed with solution-specific communication all by way of their journey. Piece of email personalization permits producers to ship conversational communication that engages prospects and shoppers as individuals and selection makers.

Do you have to created a B2B electronic message advertising and marketing marketing campaign that leveraged personalization with sturdy reader notion Y your enterprise desires to face out inside the inbox, we want to know.

This class will most likely be judged in step with the subsequent requirements:

  • How do you make the most of custom-made or dynamic content material materials in your electronic message?
  • How did you establish which elements to customize in your electronic message?
  • How do these custom-made elements help you to affix alongside together with your subscribers on a novel stage?
  • What had been your targets in using personalization?
  • How does personalization help receive these targets?

This award will most likely be judged in two rounds. The first will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic message consultants.

Enter to be thought-about for Most Fashionable Personalization (B2B)

Most Fashionable Personalization (B2C)

80% of consumers often have a tendency to buy from a mannequin that gives custom-made experiences. They rely on to see custom-made content material materials with their explicit preferences and pursuits in ideas, with every open.

To keep up up with altering shopper looking for habits and preferences, electronic message entrepreneurs ought to rely upon purchaser information and insights to create campaigns that “wow” readers inside the inbox. entry.

Do you have to created an unbelievable B2C (enterprise to shopper) electronic message promoting and advertising and marketing advertising and marketing marketing campaign in 2022 that gained buzz (and elevated engagement), we want to share your success.

This class will most likely be judged in step with the subsequent requirements:

  • How do you make the most of custom-made or dynamic content material materials in your electronic message?
  • How did you establish which elements to customize in your electronic message?
  • How do these custom-made elements help you to affix alongside together with your subscribers on a novel stage?
  • What had been your targets in using personalization?
  • How did personalization help receive these targets?

This award will most likely be judged in two rounds. The first will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic message consultants.

Enter to be thought-about for Most Fashionable Personalization (B2C)

Best Onboarding Piece of email Sequence

First impressions are important. Your onboarding emails set the tone for what subscribers can rely on out of your enterprise. Moreover they define the next steps of the journey and encourage further engagement alongside together with your mannequin.

Current us the onboarding electronic message sequence you might be most happy with, that made a long-lasting impression and helped shoppers actually really feel valued from the start. That’s your time to shine!

This class will most likely be judged in step with the subsequent requirements:

  • How does your onboarding sequence clearly emphasize how shoppers can get started and shortly uncover price?
  • Describe your technique to include clear calls to movement and actionable subsequent steps in your purchasers
  • How does your onboarding sequence highlight your price proposition and the overall benefit of your corporations/merchandise?
  • How does your onboarding sequence share your appreciation for model spanking new shoppers?
  • How is your onboarding sequence often enhancing? What checks, finding out and iterations have you ever ever carried out?

This award will most likely be judged in two rounds. The first will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic message consultants.

Enter to be thought-about for the Best Onboarding Piece of email Sequence

The proper data-driven electronic message transformation

Data enables you to ship a further delicate experience for each subscriber interaction. By relying on metrics to measure what labored (and what didn’t), it’s possible you’ll proceed to control your approach to boost outcomes on your enterprise and your shoppers.

This class acknowledges electronic message entrepreneurs who’ve dived into the details, refined their technique, and executed electronic message transformation with measurable success.

This class will most likely be judged in step with the subsequent requirements:

  • What metric(s) did you measure to boost your electronic message effectivity?
  • How did you establish that this was the vital factor metric(s)?
  • How did you make the most of this information to iterate in your electronic message?
  • What outcomes did you see from the iterations?
  • What did you research from this electronic message that you simply’ll take forward?

This award will most likely be judged in two rounds. The first will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic message consultants.

Enter to be thought-about for the perfect data-driven electronic message transformation

Litmus Choice: Best Piece of email Design (B2B)

Piece of email entrepreneurs attempt to make a human connection by way of the design of each advertising and marketing marketing campaign. With each electronic message creation, they want to consider a list of important parts, much like rendering, accessibility, and rising tendencies.

This award enables you to showcase an electronic message design that you simply simply’re really passionate about, and that had people talking prolonged after they left your inbox.

This class will most likely be judged in step with the subsequent requirements:

  • Does the e-mail have a clear construction and hierarchy?
  • If related, does the e-mail have partaking pictures?
  • Do you make the most of easy-to-read fonts and typography?
  • Are there clear calls to movement?
  • Is electronic message accessible?

This award will most likely be judged in two rounds. The first will embrace a panel of Litmus judges and the second spherical by the Litmus electronic message group. (Preserve tuned for the announcement in Litmus Weekly on November 3, 2022.)

Enter to be thought-about for Best Piece of email Design (B2B)

Litmus Choice: Best Piece of email Design (B2C)

Designing an electronic message that evokes movement and checks the entire containers to attain all audiences usually is a tricky exercise. Nonetheless everyone knows that lots of you may have mastered the art work of electronic message design for B2C shoppers in 2022.

If this sounds similar to you (or your employees), ship us your proudest creation to be eligible for the Best Piece of email Design (B2C) award.

This class will most likely be judged in step with the subsequent requirements:

  • Does the e-mail have a clear construction and hierarchy?
  • If related, does the e-mail have partaking pictures?
  • Do you make the most of easy-to-read fonts and typography?
  • Are there clear calls to movement?
  • Is electronic message accessible?

This award will most likely be judged in two rounds. The first will embrace a panel of Litmus judges and the second spherical by the Litmus electronic message group. (Preserve tuned for the announcement in Litmus Weekly on November 3, 2022.)

Enter to be thought-about for Best Piece of email Design (B2C)

Strategies to ship your treasured electronic message:

  1. Evaluation the requirements. Please evaluation the actual requirements fastidiously for each award sooner than submitting. it’s possible you’ll solely ship a enter, so choose accurately.
  2. Write your entry earlier to submitting the form. As quickly as your submission begins, it’s best to have one week to complete the form as soon as extra. Guarantee you could have all of the issues ready sooner than you start!
  3. Share your work. Please embrace a title in your entry and a hyperlink to the e-mail advertising and marketing marketing campaign so our judges can evaluation it. It is best to use the “view in browser” hyperlink or a instrument like Scope.
  4. Study the official tips. The Sweepstakes is open solely to licensed residents of Good Britain (England, Scotland and Wales), the 50 United States and the District of Columbia (“DC”). Ask the Official Phrases and Circumstances for all the details.

In a position to ship?

Our panel of inside and exterior judges can’t wait to see what you could have created this yr! To be thought-about, all submissions ought to be acquired by 11:59 p.m. ET on October 30.

We’re going to evaluation all entries and announce the winners (and honorable mentions) for each class on December 7, 2022.

Higher of luck and we received’t wait to see what very good creations you may have offer you for 2022!

Most Fashionable Personalization Presentation (B2B)

Most Fashionable Personalization Presentation (B2C)

Best Ship Onboarding Piece of email Sequence

Best Data Pushed Piece of email Transformation Ship

Best Ship Piece of email Design (B2B)

Best Ship Piece of email Design (B2C)

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