Birthday emails: The way to increase subscriber loyalty and make extra gross sales | Zombie Tech

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Not sending birthday emails to your subscribers? You would be lacking out on improved subscriber loyalty, extra engagement, and extra gross sales.

Think about it is your birthday…

You roll over in mattress and seize your cellphone, scrolling by means of texts and emails wishing you all one of the best in your big day. In your inbox, there is a message ready for you with a free supply, only for you, that can assist you have a good time.

Now how do you are feeling? Appreciated? Particular? Effectively, that is the entire level of a birthday e-mail: to make your subscribers really feel particular.

Birthday emails are an amazing expertise in your subscribers, however as a marketer, additionally, you will achieve lots of advantages from them. In line with Experian, birthday e-mail campaigns have:

  • 342% extra income per message
  • 481% increased conversion charges
  • 179% distinctive click on charges

So if you happen to’re questioning if you happen to ought to ship a birthday e-mail, our suggestion is sure.

However earlier than you begin sending these particular emails… you may must know your subscribers’ birthdays.

The way to get the birthdays of your subscribers

In your registration type

Surprisingly, many firms do not ship birthday emails just because they do not take the time to gather that data.

So if you arrange your signup type, add a customized subject to gather your subscribers’ birthdays. Simply do not make this a required subject, as your subscribers’ e-mail addresses are an important component. When you can solely get one piece of data, get it. Asking for an excessive amount of data could make folks not wish to enroll.

But when asking for folks’s birthdays would not suppress your engagement charges an excessive amount of, add an non-compulsory customized subject for birthdays. And if you ask for somebody’s birthday data, simply ask for the day and month of their birthday. Persons are normally prepared to share the month and day they have been born, however could also be hesitant to inform you what yr.

Professional tip: Think about including textual content beneath the birthday subject that tells the client why you’re asking for his or her birthday. For instance, “Enter your birthday so we will ship you a present.” Persons are extra prepared to supply data in the event that they know why you want it and the way you’ll use it.

That is how the DSW retailer has arrange their registration type. This is a little more data than most registration varieties ask for, however you get the thought. Additionally observe how they’ve made birthday data non-compulsory. That is sensible.

Sample DSW registration form requesting subscriber's birthday information

In an e-mail marketing campaign

It is not too late to gather birthday data if you happen to did not get it by means of a registration type. Merely arrange an e-mail marketing campaign to gather your subscribers’ birthday data.

Use a topic line like:

“We wish to ship you a birthday current!”


“We’ve got a birthday current for you, however we do not have your birthday.”

Allow them to know why you wish to know their birthday, so they’re extra prone to reply.

Additionally maintain this e-mail easy. Don’t mix requests in your birthday with a unique e-mail request, akin to asking in your zip code on the identical time.

This e-mail from Ann Taylor is a superb instance of amassing subscriber birthday data.

Ann Taylor Birthday Email Example

configure tags

When organising customized fields, additionally apply a birthday tag for every month so you possibly can simply create a birthday phase that triggers an automatic birthday e-mail marketing campaign (extra on that in a bit).

Make your reward one thing they cannot ignore

Provide your subscriber one thing they’re enthusiastic about and one thing they do not usually supply. Birthday emails normally have a coupon code that’s both a particular supply or a free supply redeemable on-line or in-store.

Everybody loves a birthday e-mail with an irresistible coupon. Listed below are a few of our favourite birthday e-mail examples.

Hulu sends its viewers a month free.

Hulu birthday email with one month free

Purple Robin celebrates a birthday with a free burger, no strings hooked up.

Red Robin Happy Birthday Email Example with a Free Birthday Burger

And for dessert, Nothing Bundt Desserts offers subscribers an actual mini birthday cake.

Birthday email from Nothing Bundt Cakes with an offer for a free bundt cake

Stand out from different birthday emails

You are in all probability not the one one wishing your subscribers a contented birthday. So comply with these greatest practices to ensure your birthday emails stand out from the gang.

Birthday e-mail topic strains needs to be easy and to the purpose.

A easy method is normally greatest relating to the topic line. Comply with the topic line construction beneath.

Happy Birthday Subject Line Structure

Hold the e-mail quick and punchy

Do not make your subscribers learn lots of textual content. All they need is to get their reward.

1. Hold it quick, candy and about your subscriber

This e-mail is just not about you, it’s about celebrating this big day in your subscribers. Now is just not the time to inform your organization story.

The message ought to want your subscriber a contented birthday, clarify the reward, and inform them methods to redeem it. The most effective birthday emails are quick and to the purpose.

Think about using a coloured button with clear directions. For instance, “Redeem your birthday reward” or “Declare your $10 coupon now.”

2. Do not ship generic emails

Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails are sometimes not sufficient.

3. Use catchy pictures or GIFs

Widespread GIFs present in birthday emails embrace balloons, confetti, and cake.

Forever21 makes use of a enjoyable cake reward to make your birthday e-mail unforgettable.

Forever21 birthday email GIF showing how a cake is cut

Begin with a birthday e-mail template

You do not have to be an expert designer to ship amazing-looking birthday emails. Begin with a pre-built e-mail template, then use a drag-and-drop builder to customise it.

Listed below are some birthday templates obtainable to all AWeber prospects. Merely choose one of many mobile-ready birthday e-mail templates and customise it to suit your model.

Give subscribers a present that is simple to redeem

Individuals do not wish to leap by means of hoops to redeem a present, particularly on their birthday. So ensure that your reward is simple to redeem.

This is an instance of a birthday e-mail that will get it proper:

An example of a birthday email from Ben & Jerry's showing how easy it is to redeem the gift

Automate your birthday e-mail campaigns

Sending out an e-mail to have a good time every of your subscribers’ birthdays every year looks like lots of work. Not if you happen to arrange a birthday e-mail automation sequence.

With an automatic marketing campaign, you arrange the e-mail and time as soon as. Then, in your birthday (or the month of the birthday), the e-mail is distributed mechanically.

Watch this video for a step-by-step information to organising your birthday e-mail automation, from organising the shape to activating the e-mail:

It is simple to ship lovely birthday emails

It is all the time good to e-mail your subscribers on their birthday, however there aren’t any exhausting and quick guidelines. Greater than half of birthday emails are despatched on a particular birthday. However a brand new pattern is to ship an e-mail at the start of the birthday month to present them loads of time to redeem their reward.

For many who do not redeem their reward, you possibly can all the time ship them a reminder e-mail on the finish of the month. Begin sending your birthday e-mail campaigns at present with AWeber Free.

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Birthday emails: How to boost subscriber loyalty and make more sales