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The businessman is an odd creature. In a society the place failure is despised greater than anything, entrepreneurs danger ridicule and assets once they select to start out their very own enterprise.

Failure is just not one thing that usually seems to be good in Singapore. From a younger age, many people have an intense worry of failure being instilled in us. Whether or not it is a worry of failing exams, failing in our careers, or anything, failure might be one of many few issues we worry essentially the most as Singaporeans.

But failure nonetheless finds its approach into many people, none extra so than startup founders: An estimated 90 p.c of startups fail, and 10 p.c of them fail within the first 12 months. . However as they are saying, falling is just not failing, failing is just not getting again up.

This could not be more true for Wong Wai Jeat, who rose from the ashes of two failed startups to discovered the award-winning startup Ximple.

When every little thing goes unsuitable, strive once more

Wai Jeat had all the time dreamed of getting a profitable enterprise. For him, it was a method to give again to the group and affect actual change in that group. To that finish, Wai Jeat truly based two firms earlier than Ximple, providing consulting and enterprise options.

Nonetheless, neither was a part of the highest 10 p.c of profitable startups, and by 2014, Wai Jeat had determined to surrender on each.

These weren’t the one challenges he confronted throughout that 12 months. His private life additionally got here crashing down when his father handed away and he went by way of a messy divorce that noticed him lose his spouse and kids.

Having misplaced every little thing, Wai Jeat determined to channel his energies into the very last thing that hadn’t left him: his dream of beginning a profitable enterprise.

The assist didn’t arrive, to say the least. Wai Jeat recollects that amongst his family and friends, a recurring query he heard was ‘Why do not you get a gentle job?’

It will get demoralizing at occasions, however I admire your concern relatively than seeing it as criticism. They fear about whether or not I’ve sufficient to feed myself and make an honest dwelling as a substitute of working 24/7 with little to spend.

– Wong Wai Jeat, Founder and CEO of Ximple

Wong Wai Jeat, Founder and CEO of Ximple / Picture Credit score: Ximple

Lastly, in 2017, whereas making an attempt to prepare his personal warranties for his home equipment, he struck gold.

He realized that he most likely wasn’t the one one discovering guarantee monitoring and electronics disposal troublesome and combating it, and this was one thing he might very nicely assist the group tackle.

Studying from the errors of the previous

This time, Wai Jeat was decided to make his startup successful and took the time to critically look at the place he had gone unsuitable in his earlier two startups.

“For my earlier two startups, we had expertise that was good with know-how, however we lacked somebody who might assist market the enterprise nicely. Nonetheless, on the lookout for investments or working with enterprise companions requires numerous salesmanship. I spotted that I wanted to promote values ​​as a substitute of options, a troublesome change since, as a technical individual, I’m used to the latter,” he explains.

To present Ximple a greater probability at success, Wai Jeat strove to enhance his personal salesmanship. She enrolled in public talking programs and actively sought to attach with inventive individuals to study from them.

Picture Credit score: Ximple

Even with this effort, Wai Jeat was solely paying himself S$2,500 per thirty days, a remarkably low sum for the quantity of labor he was doing.

All through this, Wai Jeat continued to refine his concepts, finally arriving at Ximple’s present mannequin. Whereas the thought was initially an app to assist customers monitor warranties on their electronics, Wai Jeat expanded it to additionally embody choices for customers to buy these electronics, in addition to assist them dispose of those electronics from correctly.

Ximple began out as a guaranty tracker for all shopper electronics. Monitoring the patron assure helps us make our lives simpler. However the preliminary thought has to evolve as a result of a assure tracker [alone] can’t generate sufficient adhesion to the platform.

As customers, we all the time ask ourselves: what else is required to offer a extra holistic expertise? That is how Ximple reworked from a small guarantee thought to what you see now: an app that helps customers purchase, personal, and get rid of their digital gadgets.

– Wong Wai Jeat, Founder and CEO of Ximple

Ximple helps customers monitor their warranties by way of the app’s cloud-based platform, and when customers need to substitute their merchandise, it additionally helps them buy new merchandise and monitor warranties on these new objects.

As for the changed merchandise, customers may also promote, recycle or donate these gadgets by way of the app.

simple application
Picture Credit score: Ximple

At Ximple, we try to advertise a round economic system the place the helpful lifetime of merchandise could be maximized and merchandise could be recycled on the finish of their life. It is a rising community of companions that may assist guarantee e-waste is minimized, whereas customers get essentially the most out of their purchases.

– Wong Wai Jeat, Founder and CEO of Ximple

It presently has greater than 50,000 month-to-month customers

By many measures, Wai Jeat has succeeded in his aim of constructing a profitable startup. Ximple now has greater than 50,000 customers a month and has racked up $1.7 million in funding.

Along with this, Ximple has additionally obtained a Certificates of Benefit on the Asia Good App Awards 2021.

Asia Smart App Awards Certificate of Merit
Picture Credit score: Ximple

Even the COVID-19 pandemic hasn’t managed to maintain it down, because the app noticed elevated traction as purchases moved on-line. Whereas the onset of the pandemic delayed plans for Ximple’s abroad enlargement, the app noticed a spike in utilization as customers flocked to make use of its worth comparability and e-commerce options.

Presently, Ximple is increasing into Malaysia and has even been named the official good life options supplier for a promising good metropolis actual property growth in Malaysia.

However Wai Jeat is already planning for the longer term past Malaysia. “Whereas for now solely customers in Singapore and Malaysia will get the total Ximple expertise, we’ve additionally obtained curiosity from different nations such because the Philippines, Australia and India. As soon as we discover the proper companions, we can even develop to different nations”, she shares.

In Singapore, the place failure is commonly frowned upon and our paycheck is a typical yardstick for achievement, ardour typically does not pay.

Wai Jeat’s story is a narrative of boundless braveness and willpower, proving that we are able to nonetheless discover what the Japanese name ‘ikigai’ — one thing you are good at, loves, will get paid for, and can also be one thing the world wants.

The Ximple story is admittedly that easy: it is an organization that helps customers and the surroundings, and it is also an organization that was based on Wai Jeat’s understanding of how customers can profit from advances in know-how. know-how; one thing that you’ve been enthusiastic about.

As Wai Jeat himself put it: “On the finish of the day, the problem of constructing your personal enterprise does not simply come from the lengthy hours you are keen to place in, or the center to tackle one thing your self. It is also about discovering out what individuals want and constructing one thing to assist them.”

Featured Picture Credit score: Ximple

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He built an app that makes buying consumer electronics ‘ximple’