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Advertising and marketing Podcast with Karrie Sanderson

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Karrie Sanderson. carrie He’s Director of Advertising and marketing at Typeform, main the model technique, promoting, public relations, inside communications and DEI efforts, in addition to overseeing the inner artistic studio.

Questions I ask Karrie Sanderson:

  • [1:12] How did range, equality and inclusion land within the CMO job?
  • [2:06] One other side of your bio can be the inner artistic studio: is it a product or a part of your personal advertising?
  • [2:48] Has design been a key differentiator for Typeform?
  • [3:23] As CMO, how do you see the client journey?
  • [5:26] Typeform actually seems to be extra like a dialog in comparison with a daily kind. How typically do you struggle the concept individuals understand you as “only a kind the place they simply want the information”?
  • [7:55] Would you go as far as to say that an expertise of kind could possibly be a part of your tradition?
  • [8:26] What do you suppose is your foremost differentiator?
  • [10:50] I bear in mind the primary time, in all probability 10 years in the past, that I got here throughout Typeform and most of the people in all probability had this response, “Wow, that is totally different.” Have you ever ever fought the temptation to say that we’ve to be totally different once more?
  • [12:29] The place do you stand in your buyer acquisition messaging?
  • [15:49] For those who had been mentoring a kind builder, what ought to the expertise be as quickly as you hit submit?
  • [20:08] What are a number of the belongings you’ve discovered that make Typeform surveys extra gratifying or extra relatable?
  • [21:49] Is there one thing on the horizon for Typeform that you just wish to inform my viewers about what you are engaged on?
  • [22:55] The place can individuals join with you and study extra about your work?

Extra about Karrie Sanderson:

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How Typeform Stands Out In A Crowded Market