Interview with Ms. Amandeep Kaur, Founder & CEO, of Phoenix TalentX Branding | Buff Tech

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Phoenix TalentX Branding is an employer branding accomplice serving the joint CXO agenda to spice up your organization’s standing as an Employer of Alternative. The corporate makes use of synthetic intelligence, bots, digital actuality, 3D animations, 360-degree movies, and the most recent graphics and advertising and marketing tendencies to run campaigns.

In accordance with Phoenix, they don’t seem to be a conventional employer branding consultancy or company. They develop agency-style ideation and execution and ship consultancy-like impression. Leverage the facility of worldwide greatest practices, expertise insights and built-in media experience – create distinctive customized expertise branding campaigns and interventions to create and showcase an awesome place to work.

Phoenix presents varied options primarily based on model wants equivalent to Employer Worth Propositions, Social Media Engagement, Campus Engagement, Advert Campaigns like Troublemakers, Change Administration Communications, Inner Branding, Worker Engagement Interventions, retention packages, alumni connections, thought management occasions, candidate expertise. , and so forth. –

To study extra concerning the firm, we not too long ago had an electronic mail interplay with Ms. Amandeep Kaur, Founder and CEO of Phoenix TalentX Branding

Ms Amandeep Kaur He’s the founding father of Phoenix TalentX Branding, India’s Out of the Bulb digital employer branding company with purchasers starting from Fortune 500 corporations to varied startups and product corporations from India, the Center East, the UK and the US. USA

Ms. Amandeep Kaur, Founder and CEO, Phoenix TalentX Branding

He has over 20 years of expertise in figuring out expertise concepts, strategic maneuvering and impacting employer manufacturers in India. She makes a speciality of creating a model’s India entry technique and crafting Employer Worth Propositions (EVPs) that resonate with Indian and international expertise.

Through the years, his firm has developed its personal distinctive mannequin of EVP creation that channels the exponential potential of an organization’s enterprise model X employer model X worker private manufacturers. He holds a Grasp of Human Useful resource and Group Improvement (MHROD) from the Delhi Faculty of Economics and Certificates in Model Administration from the Indian Institute of Administration, Ahmedabad, and in Employer Model Management from Employer Branding School, Australia.

What’s the thought of ​​beginning the enterprise?

Employer branding is a really nascent subject in India. There’s lots of demand however little or no ability, so it made enterprise sense to assert an unclaimed place within the trade. Now that the speedy digital transformation is going on post-corona and India is immediately changing into the world’s expertise nation, employer branding has assumed a essential form. Subsequently, anybody with a previous ability or expertise can have a bonus.

With what mission and targets was the corporate established? Briefly, inform us about your journey for the reason that starting of the corporate.

Phoenix TalentX Branding was created with a transparent imaginative and prescient to “rework manufacturers”, manufacturers which are ‘huge and small; alive and never alive In India and the remainder of the world.

We consider that everybody and all the pieces on this planet, whether or not residing or non-living, has a mark: a picture, a notion, a repute that drives an affiliation with them. And we exist to rework these manufacturers to their true potential.

Our mission is twofold:

At first to “make India a superb expertise model” and work with one of the best employers within the league yearly and maintain driving the worth of their employer model within the international expertise market.

The opposite is “Resurrect Phoenix”: our firm additionally exists to resurrect as many entrepreneurs and founders as we will. Our purpose is to work with small and midsize enterprise house owners all over the world to assist convey their particular presents to life and realign their manufacturers and companies for an ever-evolving world. We not too long ago helped a Singapore house retailer proprietor uncover her particular presents and reworked her enterprise technique to incorporate house design and décor in addition to retail. As of now, she is busy increasing her enterprise to international shores!

What’s your largest USP that units your organization aside out of your opponents?

Our largest USP is our understanding of the Indian market and the motivations and drivers of Indian tech expertise.

Our two-decade journey in employer branding in India has given us an edge available in the market: our deep information has enabled us to create our personal employer branding fashions the place we match or somewhat multiply the facility of three of our purchasers’ manufacturers, that’s, your trademark (what’s your benefit available in the market of services or products).

X employer model (what they provide as an employer)

X the private manufacturers of your workers (how folks’s careers are reworked after becoming a member of your organization).

How is IoT/Massive Information/AI/Robotics evolving as we speak within the trade as an entire? What are the largest tendencies you see rising all over the world?

These new applied sciences have reworked virtually each trade. AI and robotics are eradicating mundane duties from people, thereby permitting them to unleash their potential to do extra and be extra.

The most important pattern we have seen with AI and robotics is that they are making workplaces, units, and the world of labor smarter than ever. It’s making corporations worthwhile and expertise ability environment friendly.

hHow is Machine Studying (ML) shaping the IT/Massive Information/Robotics trade as we speak? How is the function of CIOs and Leaders altering?

CIOs are actually anticipated to make use of these applied sciences forward of the competitors and assist manufacturers uncover new revenue-generating alternatives. messaging commerce (whatsapp purchases) or quick commerce (blinkit, dunzo) or good vehicles (Tesla) wouldn’t have been doable if tech leaders had not used these new applied sciences creatively. Electrical automobiles are an entire new trade that took place as a result of expertise leaders targeted on innovation.

What are your progress plans for the subsequent 12 months?

We’re a boutique consultancy. We’re NOT a conventional employer branding consultancy or an overworked advert company churning out meaningless content material after content material on social media. We provide ADVERTISING AGENCY EXECUTION STYLE X BRAND CONSULTING IMPACT TYPE. We’re small and we intend to be small to work with fewer purchasers over the long run and proceed to rework your corporation, employer and private manufacturers.

For us, progress is the number of purchasers, that’s, varied enterprise domains or industries, and the number of work, that’s, completely different expertise issues solved by way of employer branding providers. From Glassdoor to social media recruiting, worker engagement initiatives, campus branding, and model technique, we do all of it!

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Interview with Ms. Amandeep Kaur, Founder & CEO, of Phoenix TalentX Branding