Kopi Dua Darjat, Malaysian kopi kampung espresso model | Gen Tech

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Earlier than Starbucks, San Francisco Espresso, and all these fancy, fashionable cafes, there have been mamaks and kopitiams. It was at these kinds of roadside stalls that Azzad and Hadi started their lifelong espresso ingesting behavior.

The 2 met at work, and each had IT backgrounds. At the moment, they’re nonetheless working collectively, with the principle distinction being that it’s now not within the area they studied.

Relating to espresso tradition right now, folks typically consider high-end cafes that use costly espresso machines and beans, serving what is usually known as third wave espresso.

Drinks like vanilla lattes, cappuccinos and caramel macchiatos have turn out to be mainstays and even the introduction to espresso for a lot of younger Malaysians right now.

Nevertheless, Azzad and Hadi had grown up in kampung kopi and I used to be questioning what it might be like to begin one kampung kopi model however wearing a extra fashionable manner.

Azzad on the left, Hadi on the suitable / Picture Credit score: Kopi Dua Darjat

Azzad already had some expertise in F&B as his household owns a espresso stand and used to run a kampung kopi roaster in Kedah. So, within the midst of the pandemic, the companions determined to begin their very own model – Kopi Dua Darjat.

Espresso for the unassuming

To some “espresso fanatics”, kopi kampung might not appear to be “actual espresso”. This was one thing that Azzad and Hadi had noticed, so that they determined to call their retailer Kopi Dua Darjat as a reference to this “double customary”.

For many who do not know, kopi kampung is often constructed from Robusta beans, that are cheaper and extra bitter in comparison with Arabica beans. In line with Hadi, this was extra accessible in Malaysia resulting from our local weather and altitude.

“Our older generations discover Robusta too bitter to drink neat, so that they roasted the Robusta beans with sugar, margarine, and generally palm oil to make them style higher,” he described.

The model additionally makes matcha drinks / Picture Credit score: Kopi Dua Darjat

“All these further components combined collectively give the ‘kaw’ taste to kopi kampung that we cannot have the ability to get from pure Arabica espresso.”

The sort of espresso is also referred to as Hainan Kopiwhich is likely to be a well-recognized time period to some. Kopi kampung Y Hainanese kopi it grew to become the premise for espresso at kopitiams, mamak stalls, and now, Kopi Dua Darjat.

At Kopi Dua Darjat, as a substitute of utilizing photographs of espresso, common espresso drinks just like the vanilla latte are created utilizing kampung kopi.

Nevertheless, Azzad and Hadi by no means meant to advertise Kopi Dua Darjat as a kampung kopi model. They initially used the time period as a disclaimer to let prospects know that the espresso isn’t produced in espresso machines, “simply to handle your expectations.”

Looking back, it seems that the reception of kampung kopi It may have exceeded your expectations.

Unfold kampung fashion

past providing kampung-cafe-style, the duo needed to supply a kampung-style expertise.

Due to this fact, they opted for a roadside stall idea to start with.

“Inside a matter of months, a lot of our prospects took discover of the model and have become all for opening some extent of sale with the identical model,” shared Hadi.

This was occurring throughout the pandemic when many have been dropping their jobs. So, Hadi and Azzad determined to provide folks an opportunity to win so long as they may increase the model, a win-win scenario.

So, they began franchising, which allowed extra folks to open a Kopi Dua Darjat retailer. The corporate would provide them with the components and hold a small proportion of their revenue. It might additionally present coaching and conduct R&D for brand new menu objects.

Meals truck variations of Kopi Dua Darjat may be discovered / Picture Credit score: Kopi Dua Darjat

“To make it extra inexpensive for most individuals to open a retail outlet, we stored the idea of working as roadside stalls,” Hadi stated.

Nevertheless, he stated the corporate is versatile in relation to the idea as a result of all of it comes all the way down to the proprietor’s capability and funds.

For instance, there’s a Kopi Dua Darjat retailer that capabilities as a everlasting kiosk within the Central Market, and there are a number of Kopi Dua Darjat meals vans in Lakefield Sungai Besi, Putrajaya, and Seremban 2.

Kopi Dua Darjat can also be making ready to open its first mall at Metro Level Kajang round November. other than the signature kampung kopi drinks, it additionally plans to enterprise into espresso-based drinks.

“Our finish recreation has all the time been to open bodily kiosks or cafes all through Malaysia,” Hadi revealed. “Nevertheless, we see ourselves as a brand new firm that was not made with cash, so we consider in taking small steps to develop the enterprise.”

By the facet of the highway

At the moment, Kopi Dua Darjat has round 50 shops in KL, Selangor and Negeri Sembilan, though solely two shops (and the following mall outlet) are straight owned by the Kopi Dua Darjat headquarters.

The principle drawback dealing with the workforce in the mean time is logistics. In line with Hadi, there may be excessive demand throughout the nation to function Kopi Dua Darjat, however the headquarters doesn’t have the right provide chain able to open in areas outdoors of KL, Selangor and Negeri Sembilan.

Kopi Dua Darjat Menu / Picture Credit score: Kopi Dua Darjat

That stated, the workforce anticipates establishing store in different states quickly, beginning with Melaka and Perak.

Hadi additionally revealed that the model might quickly launch its personal retail merchandise, similar to Dua Darjat flavored syrups.

“I consider that kampung kopi It has a particular place in us Malaysians as that is the espresso most of us drank rising up,” Hadi stated.

Nevertheless, even those that began their espresso journey with Arabica espresso and fancy espresso machines can take pleasure in kampung kopi additionally, if the Kopi Dua Darjat growth is something to go by.

  • Study extra about Kopi Dua Darjat right here.
  • Learn different articles we have written about F&B startups right here.

Featured Picture Credit score: Kopi Dua Darjat

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Kopi Dua Darjat, Malaysian kopi kampung coffee brand