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In the present day, Chinese language producer SIRUI formally enters the accent business with the launch of its first digital camera cage designed particularly for the just lately introduced Panasonic LUMIX S5II. The cage encompasses a minimal, light-weight design with a number of threaded mounting holes, a wrist strap, and an built-in fast launch plate. A prime deal with package can be obtainable.
It is at all times stunning to see producers go off the overwhelmed observe to broaden their traces into new market segments. For instance, final 12 months the lighting market helped a proliferation of cheap COB LED luminaires developed by upstarts like SmallRig and SIRUI.
Specifically, lately, the SIRUI identify has been generally related to producing reasonably priced anamorphic lens options, reminiscent of its 1.33x line for APS-C cameras and its full-frame 1.6x Venus collection. Behind the scenes although, the corporate has been working along with Panasonic to create its first rigging accent. Let’s take a better look!
SIRUI: Why a digital camera cage?
In keeping with SIRUI, an settlement was reached with Panasonic for the event of a digital camera accent designed particularly for its new LUMIX S5II in 2022, when the Japanese producer despatched a prototype digital camera physique to SIRUI. Since then, the 2 firms have been in shut contact all through the design course of.
SIRUI says that the choice to take this leap was dictated by the affluent development of the video content material creation market, in addition to the longer term prospects of reaching out to new companions. To make sure, coming into these new waters comes with its personal dangers, particularly contemplating the fierce competitors from well-established accent producers, reminiscent of Tilta, 8Sinn, Zacuto, and SmallRig, for instance.
SIRUI digital camera cage for Panasonic LUMIX S5II: options
But right here now we have it: SIRUI’s first digital camera cage! The accent is designed for the Panasonic LUMIX S5II, however also needs to work with the S5IIX mannequin, for the reason that two cameras have the identical optical design and solely differ in coloration. The cage (product code: SC-S5II) options light-weight aluminum development (165g, cage solely) and a reasonably primary design.
Its floor is populated with 1/4”-20 threaded holes, in addition to some 3/8”-16 mounting factors with finding pins. On the backside we discover an Arca Swiss/Manfrotto fast launch plate, whereas on the proper aspect of the cage now we have a wrist strap for a extra stable grip. These parts enhance the load of the accent to a complete of 230g. Moreover, the cage integrates a chilly shoe mount on the higher left aspect of the digital camera, because the accent covers the physique’s native chilly shoe interface.
Lastly, the corporate additionally presents a prime deal with package (product code: SCH-S5II Package). This provides an additional grip that bolts on to the highest of the cage. High deal with presents further chilly shoe, 1/4”-20 and three/8”-16 mounting factors. Additionally, just like the cage, it integrates a devoted slot to retailer the included hex key. That is just like what SmallRig already does with its rigging equipment.
Value and availability
The brand new SIRUI cage for the Panasonic LUMIX S5II might be obtainable in February 2023. Nevertheless, on the time of writing, there isn’t any official pricing info. We’ll replace the article as quickly as we all know.
For extra info, go to the SIRUI web site.
Featured Picture Credit score: Photograph by The Halal Design Studio on Unsplash / Edit by CineD
What do you consider SIRUI coming into the equipment business? What do you concentrate on his first digital camera cage? Be happy to tell us within the feedback part under!
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