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In keeping with a survey despatched to the creators of the Spotify for Podcasters program, the streaming big could also be killing off the Anchor model. Anchor, which Spotify acquired for $340 million in a deal that included studio Gimlet, is a free podcast internet hosting service. In 2020, Anchor mentioned its service was used to create 1 million new podcasts, accounting for 80% of latest exhibits uploaded to Spotify that yr.
However now that Anchor has been part of Spotify for nearly three years, the corporate seems to be contemplating a rebrand. Within the survey, despatched to some podcasters who claimed their present on Spotify for Podcasters, Spotify’s person analysis crew shared details about the potential rebranding, which remains to be being examined with potential customers.
“Anchor and Spotify for Podcasters at the moment are Spotify Creator Studio, the all-in-one platform for creators of every type (and sizes) to specific themselves and discover success on Spotify,” reads the pattern advert within the survey.
At present, podcasters can be a part of Spotify for Podcasters to entry analytics about their present, even when they host with one other service like Libsyn, Podbean, or Buzzsprout. Those that host by way of Anchor have entry to options like subscription monetization and video podcasts, however solely listeners utilizing Spotify can work together with that content material.
If the survey’s proposed rebranding is accredited, Spotify for Podcasters could be rebranded to “Spotify Creator Studio – Unhosted.” Anchor would change its identify to “Spotify Creator Studio – Hosted”. Each merchandise would stay free.
Spotify’s survey of podcasters about this potential swap signifies curiosity within the rebrand, however that does not imply it’ll come to fruition.
“At Spotify, we routinely conduct a collection of surveys and assessments in an effort to enhance our person expertise. A few of these find yourself paving the best way for our broader person expertise and others simply function necessary studying. We have now no information to share about future plans right now,” a Spotify spokesperson instructed TechCrunch.
Lately, Spotify has made a collection of podcast acquisitions like Anchor and Gimlet. These embody Podz, a podcast discovery platform, and Megaphone, a podcast promoting firm. For 4 of its latest acquisitions, Findaway, Podsights, Chartable and Sonantic, the corporate paid round $295 million.
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