Spotify To Start Testing, Trialing Of Audiobooks | Videogames Tech

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Spotify CFO Paul Vogel has introduced that the streaming music platform will quickly start testing audiobooks.

The Spotify government stated the corporate plans to proceed increasing its product portfolio because it sees progress alternatives in each its established and creating markets.

“It is popping out quickly, however I’d say do not count on it to be the final change or enchancment we make to the audiobook providing,” Vogel stated.

Spotify intends to deal with this new mission in the identical means as its podcast providing. The streaming platform can even try to supply an improved consumer interface for listening to audiobooks.

“In relation to podcasts, we provide you with a greater expertise,” stated Vogel. “There was no cause so that you can change from no matter you used to podcast to Spotify except we created an atmosphere the place it was higher and simpler for you. And we predict there are comparable alternatives in audiobooks the place we are able to innovate and create one thing completely different.”

Spotify goals so as to add audiobooks to its platform to create an atmosphere that may compete with different audiobook gamers, equivalent to Amazon’s Audible, Audiobooks.com and Scribd.

Vogel famous that the addition of audiobooks on Spotify is a progress alternative for publishers and authors, because the upcoming launch will assist them develop the general e-book and audiobook market.

Vogel’s feedback come as Spotify has been inching towards an audiobook product for the previous 12 months. Final fall, the corporate acquired audiobook distributor Findaway for an undisclosed sum. On the time, Spotify stated it deliberate to construct on Findaway’s present investments within the audio trade.

In January 2021, the corporate started testing the audiobook format with numerous classics equivalent to “Harry Porter” and “Frankenstein.” The identical 12 months, in Might, the corporate introduced a partnership with Storytel, an audiobook platform. The transfer was supposed to permit Spotify customers to entry audiobooks via their Spotify app.

On one other be aware, Spotify can even be launching a brand new ticketing product which is a brand new means via which monetization will probably be boosted. This comes after the corporate launched a brand new web site final month with the intention of promoting stay live performance tickets straight from its platform.

The ticketing web site has seen a rise in listening habits after completely different prospects who purchased tickets to completely different occasions are inclined to take heed to extra music from artists on Spotify. The ticketing web site has not been formally launched but, however it’s obtainable for the general public to order tickets.


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