The 22 Most Standard Adweek Tales of 2022 | Solo Tech

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In case you’re feeling a bit breathless and confused as a result of the 12 months is nearly over, you are not alone: ​​It felt like we packed 18 months into 2022.

One cause is that the world seems very completely different from the place we began in January. Crypto firms dominated the Tremendous Bowl, however by November your entire trade was shaking from the autumn of FTX. We had been simply studying what purpose-based advertising actually means when rising inflation despatched everybody again to savings-oriented techniques. And NFTs have not turned out to be precisely the revolutionary advertising autos they have been touted.

Alongside the best way, Adweek was there overlaying all of the tendencies. To look again, we have rounded up the 22 hottest tales of 2022, from model reversals and residential vogue to racy model tweets and soul-searching about the way forward for publishing.

22. Unilever not has a CMO: this is why

As of April, one of many world’s largest advertisers not has a chief advertising officer. As an alternative, Conny Braams serves as Unilever’s chief business and digital officer, reflecting the more and more blurred traces between digital advertising and commerce.

21. These particular Burger King Whoppers fulfill the weirdest being pregnant cravings.


In a survey, 76% of moms-to-be instructed Burger King that the unusual meals they crave are “inconceivable” to withstand. So on Mom’s Day, the quick meals chain served up some actually off-menu combos only for them.

20. Why sustainable journey isn’t any stroll within the park


The job of a vacationer workplace is to encourage journey. However when that works too effectively and a location will get extra guests than it could possibly deal with, advertising can nonetheless be the reply.

19. It is official: skinny denims are out, wide-leg jean is in


Cancel tradition has come from a decade-old vogue pattern, however we really feel assured that this can be a change that each one generations can help.

18. You’ll be able to calm down, Twitter: Guitar Heart provides a ‘G’ to the brand


Let’s face it, Twitter won’t ever have chills. However when your clients are confused, or your brand generates extra dialog than your merchandise, it is time to flip round.

17. Liquid Loss of life recruits porn stars for a sustainability-themed marketing campaign


Sure, we additionally needed to know extra. It is the sort of offbeat advertising we have come to count on from the model of water packaged like an power drink: a horror film starring cans of zombies, anybody?

16. Why it is likely to be time Budweiser gave that horse and canine a relaxation.


Budweiser has been driving the recognition of its signature Clydesdales and canine companion for many years. However the Tremendous Bowl 2022 version of those two iconic companions fell flat with audiences, so we check out why the components not works.

15. Birkenstock embraces its fame for lackluster footwear.


Showcasing their signature product in an unflattering approach labored for Burger King with the Moldy Whopper, so Birkenstock thought: why not construct on what our clients are already saying? As a bonus, the utility sandals really got here full circle to be cabin cool.

14. Christopher Meloni strips utterly bare in Most Effort’s newest Peloton advert


Thirst for the Web by Christopher Meloni is bottomless, as is he in an unusually racy advert from an advertiser rebranding to outlive.

13. Main manufacturers are switching to TikTok, and it is best to too


TikTok has been coining new music artists, influencers, and clothes tendencies, and in contrast to different platforms, it is a platform the place advertisers who aren’t too keen on their model can get into the Gen Z demographic that everybody needs. The query is, are you courageous sufficient?

12. Jon Hamm is loopy, man, since Apple TV+ chooses everybody however him


To emphasise what number of A-listers the streamer had signed, he employed one other A-lister who had been omitted to advertise him. (Plus, Adweek won’t ever sleep on a Mad Males pun.)

11. Nike Releases Free Drone Sneakers to Promote Air Max


Get it? A literal sneaker drop!

10. Publishers can chart the way forward for the trade collectively


Quartz CRO Natalie Diamond launched a rallying cry for a coalition of publishers to deal with the problem of assembly rising client expectations.

9. AT&T’s Lily Seeks Short-term Movie star Substitute in March Insanity Marketing campaign


Change Lily from AT&T? Do not you even dare.

8. Pabst Blue Ribbon Deletes Tweets About ‘Eat Ass’, Saying They Had been ‘In Unhealthy Judgment’


Angering the social media mob is a confirmed advertising tactic, however even the beer of alternative for faculty college students managed to cross the road with these tweets.

7. Demi Moore Turns into a Designer for DTC Swim Model Andie


Actress, producer, bestselling creator, songwriter, girls’s rights advocate, and mom of three, Demi Moore added one other title to her resume, and it is reasonably priced and sustainably made, too.

6. How businesses are serving to manufacturers ditch cookies


In early 2022, when manufacturers had been nonetheless ready for the cookie sentence to be commuted, 55% of advertisers had been unprepared for a world with out them. So the businesses stepped into the hole for them.

5. Internet online affiliate marketing is a secure haven for publishers in a cookieless future


Anthony Capano of Rakuten Promoting makes the case for internet online affiliate marketing as the best way publishers are pretty compensated for his or her content material and retain crucial first-party information that’s driving a growth in retail media.

4. Why the CEO of Martin Company is criticizing Coinbase for its QR code Tremendous Bowl advert


At first, the Coinbase bounce QR code was singled out as a uncommon Tremendous Bowl play that labored. However controversy rapidly arose over who was really answerable for the thought behind the announcement after a Twitter thread from the CEO of the crypto change. Since then, 2022 has grow to be the 12 months of giving credit score the place credit score is due, particularly in relation to artistic administrators.

3. Adidas tweeted 25 pairs of naked breasts to launch an inclusive sports activities bra marketing campaign.


Many manufacturers discuss embracing all our bodies, however Adidas walked its new line of sports activities bras in a marketing campaign created by an all-female workforce.

2. Pepsi will not sponsor the Tremendous Bowl halftime present


The beverage large had a 10-year run because the title sponsor of probably the most star-studded business break on tv, however now it is wanting elsewhere to attach with youthful shoppers.

1. The ten Finest Tremendous Bowl Advertisements of 2022


The most important stage in promoting stays the ultimate matchup of the NFL season, however this 12 months’s winner introduced an enormous twist: Beloved amongst advertising executives, it ranked useless final in USA At this time’s viewers’ ballot. Give it some thought when planning your subsequent marketing campaign.

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The 22 Most Popular Adweek Stories of 2022