These cousins are making {dollars} and ‘scents’ with candles

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Hobbies are distinctive issues: everybody has one thing they love to do throughout their free time and, most often, it’s totally different for everybody.

The extra adventurous of us can go for a stroll or rock climb, whereas the homebody relaxes at residence, studying, writing and even enjoying video games.

However the extra enterprising amongst us might discover a solution to flip these hobbies right into a enterprise, and that is what these cousins ​​did with candle making.

Meet Sarah Wee and Cheyenne Naidu, who based Nitwick in 2021. Regardless of their busy schedules, the 2 nonetheless discovered time to construct their very own companies and do virtually the whole lot from scratch.

Who says ardour does not pay?

Working a enterprise is numerous work, particularly since each Sarah and Cheyenne work full time within the non-profit sector. Sarah raises funds for most cancers care and analysis on the Nationwide Most cancers Heart in Singapore, and Cheyenne works as a youth counselor at Limitless.

Regardless of this, they at all times discovered time to spend collectively, and when Sarah proposed the thought of ​​beginning her personal enterprise, Cheyenne was her first alternative as a associate within the endeavor, as candles had been already a shared curiosity between the 2.

Picture Credit score: Nitwick

We toy with the thought of ​​beginning a venture or enterprise for some time. It was the mix of eager to be a bit of extra productive with the time we spend collectively and getting out of our consolation zone. It began as a venture between the 2 of us, capturing scents that had been particular to our shared experiences.

– Sarah Wee, co-founder of Nitwick

To that finish, they started delving into how you can create their very own candles: experimenting with totally different scents, mixing fragrances, and breaking down scent profiles.

After they shared what they had been doing with their family and friends, they realized that the connotations their scents evoked weren’t restricted to simply the 2 of them, and that others typically shared that connection as properly.

So, in June 2021, they lastly launched Nitwick to promote scented candles, wax sculptures, and extra.

Having fun with the artistic journey

One of many advantages of engaged on thrilling tasks with somebody near you is having enjoyable, however it additionally entails laborious work.

In reality, creating only one scent may be troublesome. “Candle making entails numerous science, it is a very exact course of the place we measure temperature, energy and stability a ratio of substances,” Sarah defined.

Along with this, the scents of the mixed substances can differ from the scents of the person substances, and Sarah and Cheyenne needed to take a look at and regulate the formulation for every candle, and typically even restart the whole course of.

In fact, there are additionally nice moments, like after they title their creations collectively. The merchandise that Nitwick places out have distinctive names: their best-selling product is a candle known as Fir Leaves Navidad, a pun on the Spanish Christmas greeting of ‘Feliz Navidad’.

Different names they’ve provide you with embrace ‘Seashores & Cream’ and ‘The Grape Gatsby’, a namesake of F. Scott Fitzgerald’s novel ‘The Nice Gatsby’.

nitwick candles
Nitwick On-line Retailer / Picture Credit score: Nitwick

These unique and intelligent names are not any accident. Sarah and Cheyenne put numerous thought into these names, and it has grow to be their means of placing the ending touches on their creations.

The actual deal breaker is that we each need to chuckle. We all know that not everybody will get the joke in every title, however it’s just a bit Easter egg now we have that makes us chuckle each time. In fact, it helps to face out from the gang. There are such a lot of candle firms on the market and there may be at all times a profit to being totally different.

– Sarah Wee, co-founder of Nitwick

These components have introduced outcomes for Nitwick. She managed to interrupt even in simply two months, and Sarah studies that gross sales are up 400 p.c within the final quarter.

The longer term is shiny and it smells good too

With such resounding success, a number of firms have already approached Nitwick to develop unique scents for them. One in every of them is The Dealing Room, a bar and restaurant specializing in luxurious whiskeys and wines.

Moreover, Nitwick additionally has an ongoing exhibit at Alter Native, a personal eating room by native chef Desmond Shen, positioned on McNair Highway.

Oud La La.  Nitwick's latest product
Oud La La by Nitwick/ Picture Credit score: Nitwick

Sarah and Cheyenne are additionally laborious at work creating new scents. They’ve simply launched a brand new product, known as Oud La La, in collaboration with native potter Ying Zi Ng, higher often called BerryPotter.

With Christmas simply across the nook, the duo are additionally planning to launch a particular candle assortment to be launched within the final quarter of this 12 months.

Nitwick has at the moment solely listed its merchandise on its web site and one other e-commerce website, Whyte Area. As such, he’s occupied with exploring additional partnerships and alternatives with different firms.

“Growing fragrances is one of the best a part of Nitwick, and it might be nice to have the ability to work with totally different manufacturers and areas to do it. We would love to do extra with native artists,” mentioned Sarah.

On the finish of the day, the founders of Nitwick are proof that one’s job does not need to imply striving for one thing meaningless. It could very properly be one thing you get pleasure from wholeheartedly, and it nonetheless helps pay the payments.

“We each have full-time jobs and working Nitwick on the similar time may be overwhelming, however we do not see the latter as work. It is one thing we do as a result of we’re actually and concerned on this.”

“Every problem is just a puzzle that we have to clear up in an effort to transfer ahead,” Sarah concluded.

Featured Picture Credit score: Nitwick


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These cousins are making dollars and ‘scents’ with candles

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