What Do QuickTake, iSight, and iBook Have in Widespread? How Apple Reuses Emblems

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Posted on August 15, 2022 by Kirk McElhearn

Apple owns many emblems and repair marks; this “non-exhaustive listing” consists of dozens of them, recorded over the 4 and a half a long time for the reason that firm was based. There are iconic product names, like iPod and iPhone; software program, corresponding to iCal and iTunes; and companies, corresponding to Apple Music and iCloud. These names are a key a part of the Apple model and are distinctive and memorable.

Usually, emblems are legitimate for ten years and will be renewed indefinitely. Nevertheless, firms should present that the emblems are nonetheless in use to be protected. Additionally, emblems should not a basic safety of a time period or brand; are granted for particular lessons of services. That is why Apple Pc needed to strike a take care of Apple Corps, the Beatles’ report label, to begin promoting music. The trademark granted to Apple Pc lined laptop gadgets and software program, and after the primary lawsuit, Apple Pc agreed to not enter the music enterprise. Through the years, and thru a number of lawsuits, a ultimate settlement was reached in 2007.

As a part of Apple’s trademark portfolio, the corporate has reused a number of of those emblems, in very alternative ways. Listed here are three such examples.


Most Apple customers in all probability do not know that the corporate launched one of many first digital cameras for shoppers in 1994. With a powerful decision of 640 x 480 pixels, round 0.3 Mp, the QuickTake 100 was $749. Later fashions had been launched costing $700 and $600.

(Photograph by Hannes Grobe/AWI, from Wikipedia. Used beneath a Inventive Commons license.)

Apple introduced this identify again with iOS 13 for a characteristic that allows you to press, maintain, after which slide the shutter button within the Digital camera app on an iPhone to modify to a video recording, go into burst mode, and lock a recording. . It is a nifty characteristic, and the identify suits effectively. And it additionally reminds these of us who do not forget that first digital camera from the times when digital pictures was simply starting.


Apple’s good iSight was first launched in 2003, and this webcam related to a Mac by way of FireWire. This distinctive machine clipped onto the highest of a Mac or show, and in addition contained a microphone.

(Photograph Brianreading, from Wikipedia. Used beneath a Inventive Commons license.)

Apple later used the digital camera identify on MacBook, MacBook Air, and MacBook Professional computer systems, earlier than renaming these built-in cameras FaceTime cameras. It is price noting that there was a safety vulnerability affecting some Macs, found in 2013, referred to as iSeeYou, which allowed distant customers to probably movie customers with out their data.

Apple additionally used iSight for the rear cameras on iPad fashions from 2012 to 2017. These iPads had a FaceTime digital camera on the entrance and an iSight digital camera on the again. Maybe we’ll see this identify resurrected in some unspecified time in the future sooner or later.

I reserve

Again within the iDays, when each Apple iProduct had an iName, the iBook was a less expensive laptop computer than Apple’s PowerBook. Offered between 1999 and 2006, these gadgets got here in a wide range of colours and flavors. The primary mannequin, the “clamshell” iBook, was accessible in 5 colours, just like the iMac of the time: Tangerine, Blueberry, Graphite, Indigo, and Key Lime. Apple used the slogan “iMac to go” for these computer systems.

The following model of the iBook, launched in 2001, was the all-white “Snow” plastic mannequin. Apple was now steeped in Jony Ive’s minimalism, and this laptop was probably the most minimal but. The primary iteration used a G3 chip and the second, launched in 2003, used a G4 chip. One cool characteristic on this iBook was the power to carry up the keyboard so as to add RAM or an AirPort card, and the swappable battery, which had 4 LEDs to point out its cost stage.

(Photograph baku13, from Wikipedia. Used beneath a Inventive Commons license).

The iBook was a very talked-about Mac laptop computer and was changed by the MacBook in 2006.

The identify iBook recommended that it was like a e book that might be simply carried. When Apple dropped the i to launch the MacBook, the corporate launched the identify they might later use for the iBooks app, an e-book reader and portal to Apple’s iBookstore. In 2018, Apple dropped that identify in favor of Books, which is what the app remains to be referred to as.

What different emblems might Apple reuse?

Apple is transferring away from iNames for iProducts, although it is apparent the iPhone and iPad will not be altering their names any time quickly; They’re too iconic. Now that the iPod is gone, they’re utilizing a part of that identify for listening gadgets: EarPods, AirPods, and HomePod. There is no such thing as a connection to “pod” on these gadgets, aside from the moveable music participant reminder, nor to the iPod Socks accessible briefly.

This additionally highlights how Apple has been releasing AirProducts lately. Along with the above, there have been AirPort wifi gadgets, AirTag, the AirPrint printing perform, AirDrop and extra. Might AirProducts be one other long-running Apple conference?

It is fascinating to peruse Apple’s trademark listing to see all of the forgotten options that Apple nonetheless holds emblems for. These now not in use embody AppleShare, AppleTalk, FireWire, ImageWriter, LocalTalk, MobileMe, and extra. Maybe MobileMe can be reborn as a characteristic of the rumored Apple Automobile…?

How can I study extra?

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About Kirk McElhearn

Kirk McElhearn writes about Apple merchandise and extra on his Kirkville weblog. He co-hosts the Intego Mac Podcast, in addition to a number of different podcasts, and is an everyday contributor to The Mac Safety Weblog, TidBITS, and different web sites and publications. Kirk has written greater than two dozen books, together with the Take Management books on Apple’s multimedia purposes, Scrivener, and LaunchBar. Observe him on Twitter at @mcelhearn. See all posts by Kirk McElhearn →

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What Do QuickTake, iSight, and iBook Have in Common? How Apple Reuses Trademarks